Is There a Way to Sign Up to See When a New Review Is Done on My Amazon Product?
Updated 2022 with up-to-date tactics and strategies.
As nosotros all know, reviews are critical to a product's success on Amazon. Ever since, Amazon removed incentivized reviews, getting reviews has been harder and harder. Yet, in that location are some easy cinch ways to go reviews – some that are completely white-chapeau, and some non so white-chapeau.
In this post, we'll discuss the current state of affairs for Amazon reviews and how to get those critical first reviews.
How to Get Amazon Reviews and Ratings
This article will describe how to become Ratings which include both text reviews and simple star ratings of your product. Your overall rating is what contributes to the the star rating of a product, which is what we all care virtually.
In 2020, Amazon transitioned Reviews to Ratings. The difference is that customers can now merely get out a star rating without leaving a text review.
It is far easier for a custom to get out a star rating than a written review. The outcome has been that is at present easier to get ratings on Amazon. Ratings also tend to skew higher than reviews.
How Amazon Calculates Production Ratings
Always since Amazon removed incentivized reviews and introducedverifiedandnon-verified reviews, how Amazon calculates a product'south rating has get increasing complex. All ratings and reviews are non weighted equally.
Amazon uses a complex weighted-average algorithm when calculating the average rating of a production. A product with just ane five-star review could potentially have a rating of anywhere from 0-5 stars.
Amazon does non reveal the factors considered in this algorithm but information technology's commonly accepted the following variables are important:
- Review age
- Reviewer profile (number of reviews, average rating of reviews left, etc.)
- Length of review
- Number of helpful votes
- Verified or non-verified
- Rating vs written review
- Deviation from hateful rating
Essentially, a recent long review that with a number of helpful votes written from a reviewer with a strong reviewer contour volition likely prove upwards well-nigh the summit of your reviews and volition too weight your overall rating more heavily.
Amazon White Chapeau Review Strategy
Here's a solid white hat review strategy for getting Amazon production reviews and ratings:
#1White Chapeau Tactic #i: Amazon Vine
In December 2019, Amazon rolled out the Vine program to all sellers.
To utilize Vine yous enroll your product via the Advertising card within Seller Key. You and then requite your product abroad to Vine Voices members (people with a history of providing insightful reviews). As of Oct 2021, information technology will cost $200 per product to enroll. Prior to October 2021 it was free just it'southward however a bargain compared to the $2500 information technology used to cost for Vendor Fundamental clients. Y'all can only enroll products with less than 30 reviews.
Vine is a great way to get some early on reviews with 1 caveat: Vine reviews have been known to be more than critical than average. one-3 star reviews are non uncommon. Contrast this with the Early Reviewer programme where most reviews typically are iv or 5 stars.
#2White Hat Tactic #2: Use the Asking a Review Push
As previously mentioned, Amazon rolled out the Request a Review button in 2019. In our testing, we've found this button results in nearly a x% to 20% increase in the charge per unit of reviews. Increasing the probability that existing customers go out a review is the most important affair that you tin do to increase your number of reviews.
Hither are some more details about what orders you tin can use this button on and what exactly happens when it's pressed:
- Must exist used on orders within 4-30 days of an order being delivered
- Product rating request and seller feedback asking will be sent in the same e-mail
- Message cannot be customized
- Using itdoes non disallow you from requesting a review separately
You can manually click this button within your Manage Orders page within Seller Central. However, the easiest mode by far is to utilize some tool to automate this such as Jungle Sentry'south chrome extension.
#iiiWhite Lid Tactic #3: Employ Product Inserts
Product inserts can be useful when reminding customers to leave a review although you must be careful not to provide whatever if/then statements in the insert verbiage, for example, "If you leave u.s.a. a review and so nosotros'll give y'all a lifetime extended warranty".
1 effective and relatively risk-free manner to use inserts is to ask customers to annals their product for an extended warranty (or something similar) to become their email. Afterwards, you can enter them in an email motorcar-responder series to remind them to leave a review.
Amazon send an ominous email to sellers reminding them non to utilize inserts to ask for positive reviews. Reminding the client to leave a review is still OK, you lot just tin can't ask them to go out a positive review.
#fourWhite Hat Tactic #4: Use ManyChat to Engage With Previous Customers
If you lot're not using ManyChat to help increase your Amazon sales you should be at present. The full details of how to set up your ManyChat bot are beyond the telescopic of this commodity but you lot tin practise it within a few minutes. A sample flow would similar the following:
You can use an suspend service to target previous customers or utilise an existing audition you have set (if yous don't apply either of these two things y'all'll basically be employing a spray and pray approach).
#5White Hat Tactic #5: Product Giveaways and Discounted Products
By using steep discounts, you lot tin can get more sales for your products and increase the likelihood of more reviews. I cost all of our prices with a 25% disbelieve when launching them to get stronger immediate sales.
At that place are also discount andrebate clubs that push the boundaries of white hat tactics only are still technically TOS compliant as of this writing. RebateKey is one of the virtually popular of these services. These services often are more aimed at getting sellers full price credit for sales than reviews per se merely a high percentage of purchasers exercise in fact leave reviews.
#6White Lid Tactic #half-dozen: Launch New Products to an Email List (VIP Club)
Hopefully, you've been edifice your off-Amazon email list. If yous have an e-mail listing, so when yous launch new products do not transport them links to your website to purchase, instead send them directly to your Amazon product particular page on Amazon.This accomplishes two things:
- You get vital initial sales velocity for your products
- Your email list is more likely to produce satisfied customers who will subsequently leave reviews
Sales velocity is critical for Amazon. There are some who believe Amazon also rewards brands that produce sales on Amazon from outside of Amazon.
Second, your email list is likely to exist an audition of people who like your product. Subsequently, they'll be more probable to leave positive reviews. You tin also get into grey-hat strategies and in your email smash ask customers to electronic mail y'all later on purchase and offer them some kind of refund via PayPal. You're not refunding them in return for a review – you're just offering a production discount. Of grade, once they email y'all, you've gotten that critical customer engagement and information technology'south easier to solicit reviews from them.
How to Find Who Left an Amazon Review?
At this bespeak, yous may be wondering if there'south a way to figure outwholeft y'all a review for a particular product. Amazon certainly does not get in piece of cake to figure out who left a review. Clever services (often Chrome Extensions) for many years have used avant-garde techniques (specifically something called aprofile ID) to help sellers determine the Lodge ID of who left a review. Amazon has closed these loopholes. As of at present the just fashion to figure out who left a review is if the client uses the same proper name on their product review as they use in their aircraft address.
#7 White Hat Tactic #vii: Request Reviews from Customers Who Have Left Positive Seller Feedback
Most buyers on Amazon don't quite sympathize the difference between seller feedback and product reviews. Most of usa have probably seen product reviews left in Seller Feedback at some point. It is essential to constantly review your seller feedback.
Proactively email all customers who accept left positive seller feedback, especially those who left product reviews, and request them to exit production reviews. I fifty-fifty include an attachment like this with my emails explaining how exactly to leave production reviews. Only a small minority of buyers leave any feedback and those who take left seller feedback are more probable to go out production reviews.
#8White Chapeau Tactic #eight: Use Amazon to Contact Critical Reviewers
Upwardly until recently, yous were unable to contact customers who left a negative review as information technology was nearly impossible to notice the heir-apparent identity of a critical reviewer. In 2021 though, Amazon rolled out the power to contact customers who have left a iii-star review or less.
This features works well to initiate a dialogue with customers who left critical reviews and hopefully make them happy and have them revise their reviews. There's some of import notes about this buyer contact feature though:
- Amazon sends critical reviewers a canned message (and you tin not send a custom message until the customer responds to the canned message
- Yous must be Brand Registered
- There is contingency on the customer revising the review
This tactic won't get you any more reviews, but having customers alter or delete negative reviews is arguably more impactful than annihilation else.
#9White Hat Tactic #9: Great Packaging
In ecommerce, great product packaging leads customers to overlook production flaws and bad packaging makes them observe flaws. Your production packaging is the first impression a customer volition have of your product and ofttimes what customers will leave their review based on. You can see an example of one of the packaging for one of our previous brands below.
If y'all desire to have a 4.5 star or v star production you need to spend a piddling chip more time and effort on your product packaging. This means no poly bags and no plain boxes. Use full-colour boxes when possible. Include adequate use-manuals (even for the simplest products) and other product inserts that give your product a polished feel.
#tenWhite Chapeau Tactic #10: Request Reviews from Customers You've Provided Client Service To
If y'all engage in a conversation with people and provide great customer service, most people are happy to leave a great review regardless of the product. And I mean real engagement – not some Feedback Genius autoresponder. Engagement can include:
- Questions virtually a product before a purchase
- Technical back up afterward a purchase
- Returns for a product that is simply no longer needed
- Making an unhappy customer happy
If you lot take a chat with a client and you ask them "tin you leave a review?" most customers will happily oblige.The easiest reviews to become are from customers who enquire a product question and so order. Cheque upwards on them in a calendar week to brand certain they got the product. AFTER they respond to your business e-mail confirming they got the product and so ask for a review.
Gray & Black Hat Amazon Product Review Techniques
No article on getting Amazon reviews would be consummate without speaking about grey and black hat review techniques. I exercise not endorse these techniques at all (in fact, I would strongly suggest you avoid them altogether) but it's valuable to know what techniques sellers are using to get reviews in today's Amazon earth.
#iBlackness Lid Tactic #1: Friend and Acquaintance Reviews
I suspect most sellers have been guilty of soliciting a review or two from a family unit member or friend. This is strictly against Amazon's TOS. Amazon is very proficient at detecting connections between reviewers and sellers (via shared aircraft addresses, IP addresses, etc.) so sellers must exist careful to avert having these connections detected by Amazon if using these strategies. If used sparingly, the detection levels from Amazon are depression and by and large, if Amazon is suspicious of a pocket-sized number of reviews, they volition but forestall them from beingness published.
Account Interruption Hazard level: Low
#2Black Hat Tactic #2: Facebook Review Groups
On Facebook there exist A LOT ofReview Groups where you give away your product to group members and refund them after they've posted a review. Here's an instance of one Facebook review grouping. Search for "review group" on Facebook and you'll see tons more.
This is explicit exchange of a refund for a review is one of Amazon'due south most suspendable criminal offense. Given that the entire exchange takes place off of Amazon it is difficult to rail, however, all it takes is one client messaging you lot through Amazon request for their refund to immediately arouse significant suspicion from Amazon.
Account Intermission Run a risk Level: Medium
#iiiBlack Hat Tactic #3: Using Email Append Services to Target/Contact Customers
Amazon famously does everything possible to continue sellers from accessing customer information. They hibernate email addresses and phone numbers. Email appending services take Amazon aircraft data and friction match it against Big Information databases to obtain a customer's electronic mail accost and/or phone number. Some services merits a twoscore% success rate but about arewell below this.
It's a bad thought to contact these customers directly in one case you get their email but these services tin exist used effectively to remarket to customers on Facebook/Google/etc. with minimal chances of existence caught from Amazon.
Account Intermission Run a risk Level: Medium
#4Black Hat Tactic #iv: Using Zombie Accounts to Get Fake Reviews (Brushing)
Amazon has a serious issue, particularly amongst Chinese sellers, with fake reviews. This is done on a LARGE scale to accumulate dozens or hundreds of false reviews. Essentially these services use false Amazon accounts to purchase a seller's products and so get out false reviews. This composure of these services is mind bravado. Prices range from $i-3 per review depending on the likelihood of these reviews to be detected by Amazon.
Amazon is playing a constant game of whack-a-mole to fight confronting these simulated reviews and they are becoming increasingly better at detecting these simulated reviews and suspending sellers permanently who use them. Still, you don't demand to dig to discover a lot of sellers however using fake reviews with impunity.
Business relationship Suspension Chance Level: Very High
#5Black Hat Tactic #5: Bribing Amazon Prc Employees to Delete Negative Reviews
Amazon also has a serious problem right now with employees accepting bribes from sellers to perform a number of nefarious tasks including deleting negative reviews. I am serious – this happens on a relatively large scale, especially amid Chinese sellers. According to price sheets I take viewed from Chinese vendors, Amazon review deletion services charge around $300 per review deletion so it is not cheap.
Account Suspension Run a risk Level: Extremely Loftier
Review Maintenance: Review Upvoting, Review Removal, etc.
At that place are a few other things you tin do to improve your review profile, some white hat and some black hat.
Review Upvoting
Practise yous take a terrible i-star review that is the first review being displayed? While you may not exist able to remove information technology, yous can upvote your top reviews to increase their visibility and decrease the visibility of the negative reviews.
Amazon normally displays the mosthelpful reviews at the top.
You can ask friends and family to upvote (re: mark asHelpful) a top review. There are also services that will upvote reviews for effectually $0.fifty-$1.00 per upvote. This is not TOS-compliant but too something Amazon does not appear to be monitoring vigilantly.
Even more blackness chapeau, in 2019 there are reports that a large number of Corruption reports for a particular review volition automatically trigger that review being removed.
Review Removal
Believe it or not, Amazon will actually remove negative reviews in certain circumstances.
The easiest reviews to get removed are ones that contain offensive language (swearing, racist terms, etc) or URLs.
However, recently, Amazon is also willing to remove reviews that are entirely fulfillment based for products fulfilled past Amazon. If requesting this type of removal merely open a case within Seller Fundamental, requite a link to the review and clearly state the reason that yous are requesting removal. Amazon loathes to remove reviews only it'southward worth trying, even with a low success rate.
Conclusion
The landscape for obtaining reviews on Amazon has completely changed in the last twelvemonth. Launching products has gotten considerably harder but this can really be a good thing for many sellers as it keeps out a meaning portion of the competition.
What is your review strategy for launching a production? Do you lot take any tactics non mentioned hither? Delight share in the comments beneath.
Source: https://www.ecomcrew.com/how-to-get-amazon-reviews/
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